Thoughts and insights on performance marketing
ChatGPT Ads will tell you, to the individual conversion, exactly what your own money did. It will tell you almost...
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Adding schema moved AI citations by nothing across 5,885 tested pages. Here's what actually decides which brands AI recommends, and…
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Google is retiring standalone Display campaigns into Demand Gen. What you lose, what the 9.5% ROI claim actually means, and…
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On July 9, 2026, Google added a new panel to My Ad Center that 2.4 billion users can now access...
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Same person. Same Google. Same question. Two completely opposite behaviors. Drop a user into AI Mode and they take what...
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Every paid search manager now has the same AI. You can install a coding agent this afternoon, point it at...
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The most consequential thing Google shipped at I/O 2026 was not a new model and not a new ad format....
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Google ran its 13th Google Marketing Live yesterday, livestreaming to more than 100 countries. Two hours, dozens of announcements, and...
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In late 2024, Meta replaced the engine that decides which ads get shown to which users. Over the following eighteen...
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OpenAI’s advertising product has gone from a Sam Altman dismissal (“a last resort”) to a $100M-revenue pilot in roughly twelve...
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