Thoughts and insights on performance marketing
Same person. Same Google. Same question. Two completely opposite behaviors. Drop a user into AI Mode and they take what...
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Every paid search manager now has the same AI. You can install a coding agent this afternoon, point it at...
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The most consequential thing Google shipped at I/O 2026 was not a new model and not a new ad format....
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Google ran its 13th Google Marketing Live yesterday, livestreaming to more than 100 countries. Two hours, dozens of announcements, and...
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In late 2024, Meta replaced the engine that decides which ads get shown to which users. Over the following eighteen...
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OpenAI’s advertising product has gone from a Sam Altman dismissal (“a last resort”) to a $100M-revenue pilot in roughly twelve...
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When I was Head of Paid Search in iProspect, I started noticing a pattern in interviews and within newcomers. I’d...
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On 15 April 2026, Google quietly buried a fifteen-year-old campaign type. The official wording was friendlier than that — “We’re...
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After 14 years working across both agency and client-side performance marketing — leading teams at iProspect and Carat (Dentsu) in...
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